Sales
Development
Are you getting the following comments or actions from your sales team?
- “Its a bad month”, “it’s summer”..or winter”…Excuses
- Blaming timing or the industry for lack of sales
- Avoidance
- Feeling unsupported
If any of the above is happening, book a free consultation with Tree. Her 30 years of sales experience, paired with being a human behaviour expert, has resulted in unique and relatable programs to help business growth through a better sales team.
Here are the key points for successful Sales Development:
Applicable and Lasting Training:
Training programs should be applied, shared, and taught for lasting impact.
Read people to manage expectations and skills:
This produces more sales and happy employees.
Developing a Learning Organization:
Training should be enjoyable, memorable, and fit within people’s workloads.
Setting Clear Expectations and Goals:
Involve everyone in setting clear, measurable goals to avoid expectation gaps. Aligning mindset with goals to reach outcomes faster.
Providing Value Beyond Products:
Sales professionals must offer insights and become trusted resources and thought leaders, not just have product knowledge. This is done with learning how to create rapport with clients for lasting relationships and referrals.
Multi-Stream Communication:
Utilize traditional media, web, social media, and direct tactics to reach the right audience. Messaging is everything. Learn how to write a strong decision making marketing message for better conversion of sales.
Measured Outcomes:
Training should have clear objectives and measurable outcomes, both tangible (e.g., sales, efficiencies) and intangible (e.g., reduced stress, improved morale). This is also about accountability!
Alignment with Organizational Goals:
All training must be tied back to the company’s vision, goals, and strategy.
Lead by Example:
Leaders should also participate in the training.
Developing Sharable Content:
Establish credibility by creating valuable content for customers (e.g., blogs, videos, eBooks, white papers).
Continuous Learning and Customer Focus:
Sales professionals need to continuously learn and regularly meet with customers to understand their evolving needs.
Successful sales professionals today need market credibility, a deep understanding of their customer businesses, and the ability to manage the right numbers.
What People are saying…..
Kate McDowell - Aligned Natural Health
Tree actually helped my team connect with and understand how to help our clients on a much deeper level which has been so valuable!
I’ve worked with multiple business conches in the past, but what I learned working with Tree actually helped my team connect with and understand how to help our clients on a much deeper level which has been so valuable! On paper I’m a holistic nutritionist, but the results my clients are now able to achieve because of the work done with learning more about human behaviour, and how humans operate is incredible.
